An Analysis of Technology Acceptance Model- Exploring user acceptance and intension of taxi-hailing app in Shanghai

Abstract

This study examines the motivations, perceptions and adoption of users towards taxi-hailing app based on the Technology Acceptance Model(TAM) in a large metropolitan setting. Two hundred and eleven taxi-hailing app users were surveyed about their patterns of usage, demographic, perceptions about the technology, and their behavioural intentions to use online taxi-hailing service. The results of this study confirm the TAM that users’ perceptions are significantly associated with their intentions to use cellular phones. Furthermore, perceived usefulness is the strongest determinant of users’ attitudes and intentions toward taxi-hailing app, followed by perceived ease of use. Finally, implications of these findings for practice and research area are discussed.