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Department of Business Administration / Företagsekonomiska institutionen
Kandidatuppsatser Företagsekonomiska institutionen
How do brand experiences create enchantment? A case study of Polestar
How do brand experiences create enchantment? A case study of Polestar
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gupea_2077_67684_1.pdf
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Date
2021-02-12
Authors
Jonsson, Elvira
Gärdfors, William
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http://hdl.handle.net/2077/67684
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