ISO 39001 - En studie om transportföretags motiv till certifiering
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Background: Sweden strives towards a vision called “vision zero”. This vision has been developed by the Swedish Transport Administration to reach zero deaths and seriously injured in the road system. To achieve this vision the Swedish Transport Administration can’t work alone with traffic safety, businesses in our society also has to take on this challenge. ISO 39001, a new certification regarding traffic safety, can engage companies to work with traffic safety. In addition to traffic safety ISO 39001 contributes to other gains through the quality management it also implies. Purpose: The purpose of this thesis is to investigate the Swedish Transport Administration motives to support ISO 39001 as a certification and to investigate businesses motives to adopt this certification. Furthermore the purpose is to compare Swedish Transport administration motives to support ISO 39001 towards the companies’ motives to adopt this certification. Research questions: What motives exists for companies to adopt a quality management system in means of ISO 39001? What are Swedish Transport Administration motives to support ISO 39001 certification? Do these motives differ from each other and in what way? Method: A qualitative method has been adopted to achieve a good insight in companies’ motives to accept ISO 39001. Semi-structured interviews and email-interviews have been conducted with certified companies within the transport industry in Sweden. Conclusion: Company’s core-motive to accept and certificate according to ISO 39001 is to gain more profit. The interviewed companies indicate that ISO 39001 can lead to gains such as; a more structured way of operating, enhanced brand value and environmental benefits. Prior traffic management systems were also a motive to certify. According to Claes Tingvall, Swedish Transport Administration motives to support ISO 39001 are to strive towards the “vision zero”. The motives of Swedish Transport Administration and other companies differ, the companies’ want to gain more profit in contrast to Swedish Transport administration that strives towards the “vision zero”. A structured way of working is a core factor within both ISO 39001 and “vision zero”. This means the same way of working and thereby can the same advantages be gained.