Corporate Social Media - Facilitating Better and Faster Change Management

Abstract

Today’s world is moving at an ever increasing pace. New technologies, opportunities, threats all force companies to have the ability to be able to change rapidly in order to stay competitive and survive in increasingly harder business climates. In this thesis we look at how new generations working with new types of media can play a vital role in how a company goes about its change management decisions. The focus is centered on the use of social media in a business environment. We have carried out a minor field study at the Volvo Group where we have looked at how they currently work with change management, how they want to work with change management and also how the current information channels work and how they are being used by people at the Volvo Group. In this thesis we have come to the conclusion that an implementation of social media will yield faster and better communications within a company and also make the company more transparent where every employee’s opinions can be read, documented and saved for future use. This information can later be utilized when carrying out and managing change in a business environment.