Attityder, normer och beteendekontroll: En undersökning av investeringsintentioner kopplat till Ryssland och Kina

Abstract

This study investigated young Swedish investors' intentions to invest ethically in the context of the conflicts between Russia and Ukraine as well as China and Taiwan. The results showed that attitude plays an important role in their investment decisions, while subjective norms and perceived behavioral control showed no significance. In the study, the authors use the Theory of Planned Behavior to explain how different factors affect the intentions for future behavior. In addition to the research on individuals' investment intentions, potential patterns and distinctions based on gender, education level and investment amount were examined. Young investors generally showed a higher propensity to refrain from investments related to the conflicts. Overall, the study contributes to a better understanding of young investors' ethical investment intentions in geopolitical tensions and conflicts.