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Department of Business Administration / Företagsekonomiska institutionen
Kandidatuppsatser Företagsekonomiska institutionen
Frequent Flyers - Investigating key drives of a frequent flyer program membership
Frequent Flyers - Investigating key drives of a frequent flyer program membership
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gupea_2077_36073_1.pdf
(1.13 MB)
Date
2014-06-23
Authors
Björklund, Adam
Lawson, Jessica
Journal Title
Journal ISSN
Volume Title
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Abstract
Description
Keywords
Frequent flyer programs
,
Airline Industry
,
Customer loyalty
Citation
URI
http://hdl.handle.net/2077/36073
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Kandidatuppsatser Företagsekonomiska institutionen
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