Unfolding the Change A retrospective study of the implementation of a digital strategic change

Abstract

This article presents a case study on the digitalization and standardization process of e commerce products through the digital strategic change done at GrandVision. This study examines the digitalization and standardization of e-commerce product imagery through the Out of Global Packshots Project at GrandVision. It traces the design and implementation of the strategic change initiative and revisits the perspectives of three key actors involved. The study intended to shed light on the project's development and its alignment with the goals of the top management and the operational knowledge of the Packshot team. Through three isolated and semi-structured interviews with key actors involved in the Out of Global Packshot project, the research reveals different perspectives about the same phenomenon. The findings highlight the importance of effective communication and better planning as crucial factors for successful implementation. The article suggests further research, including exploring OpCos' perspectives on the impact of this strategic change and investigating data that supports the perceptions of the interviewed individuals.