How young consumers use retro brands and retro products to mediate and express discontent towards the present
| Olsson, Max | ||
| Höglund, Jacob | ||
| University of Gothenburg/Department of Business Administration | eng | |
| Göteborgs universitet/Företagsekonomiska institutionen | swe | |
| 2019-02-26T13:43:20Z | ||
| 2019-02-26T13:43:20Z | ||
| 2019-02-26 | ||
| http://hdl.handle.net/2077/59374 | ||
| eng | sv | |
| SocialBehaviourLaw | ||
| retrofication | sv | |
| retro brands | sv | |
| retro products | sv | |
| nostalgia | sv | |
| enchantment | sv | |
| authenticity | sv | |
| How young consumers use retro brands and retro products to mediate and express discontent towards the present | sv | |
| Text | ||
| Student essay | ||
| M2 |