Auto-generated Web Application for User Acquisition through SEO within Women’s Football

Abstract

Football has been around for more than a century and has gathered a large following, creating a tremendous market for livescore applications. To gain users, companies compete using Search Engine Optimization (SEO) and User Acquisition methods, which are the topics of this thesis. The purpose is to explore how a livescore web application with auto-generated content for women’s football can acquire users by appearing on the Google search engine, as well as how users can be redirected from the web application to download a livescore smartphone app. The web application was developed through an iterative process and continuous improvements were made following user feedback. The ranking on Google increased as more SEO techniques were implemented, allowing users to find the web application. From this userbase, the web application was able to get some users to download the smartphone application. Ultimately, it was determined that more time and testing will be required for any sure conclusions to be drawn.