Globalization of digital born firms - strategies, factors and implications - A Single Case Study of Globalization and Strategy of Matchi

Abstract

The characteristics of digital born firms bring both complexity and advantages during their globalization process. The continuous improvement of technology and how the world becomes constantly more digital, the strategies regarding globalization alter likewise. Former globalization strategies are presented in common terms, without taking different firm’s operating industry, characteristics and conditions into account. Therefore, this qualitative single case study will base this research on a digital born firm, which operates within a niche market. It will contribute to the case company’s existing globalization strategy, adding strategic recommendations and present contextual factors impacting the globalization process for digital born firms.