Social Network Analysis

Abstract

This thesis describes an exploratory case study that looks to understand user engagement and migration within online communities. Considering the structures of interaction provided within online communities on Facebook, the objective is to discover (1) the influence on the level of user activity within existing Social Network Sites (SNSs) communities, and (2) migration patterns of users across these communities. Implemented for this study is an Activity Analysis, which looks at the engagement level of users within those data sets. Additionally, user migration is explored through a Network Analysis so as to identify possible migration patterns that may exist between forums.