Navigating Change Dualities: A Case-Based Exploration of Episodic and Continuous Approaches in Digital Transformation

Abstract

Digital transformation has been recognised as a complex phenomenon that extends beyond technological adoption, encompassing change management philosophies and broader social implications. However, the mechanisms by which organisations navigate and manage changes throughout digital transformation remain under-researched. This study examines how organisations manage the implementation of digital transformation projects from a change management perspective. Rooted in the most established change management models (episodic change and continuous change), this study employs a qualitative case study methodology, concentrating on two digital transformation projects. Empirical data were collected through semi structured interviews and document studies of the respective cases, and the Grounded Theory approach was deployed in analysing the data. The study examines the different and dynamic change mechanisms implemented in digital transformations to achieve project goals and suggests suitable transformation practices appropriate for each change approach. The insights of the study contribute to the contemporary academic debate on change management approaches, while offering practical guidance for practitioners aiming to navigate digital transformation.