The international brand management as a capability to stay competitive during changing market conditions

Sundelin, Felicia Klara
Johansson, Vilma
University of Gothenburg/Department of Business Administrationeng
Göteborgs universitet/Företagsekonomiska institutionenswe
2023-06-28T09:38:24Z
2023-06-28T09:38:24Z
2023-06-28
https://hdl.handle.net/2077/77457
engen
Management och organisation 23:22en
SocialBehaviourLaw
The international brand management as a capability to stay competitive during changing market conditionsen
Text
Student essay
M2

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