The Television Industry as a Market of Attention
| Nilssen, Tore | ||
| Carlsson, Ulla | ||
| 2014-11-21T09:02:48Z | ||
| 2014-11-21T09:02:48Z | ||
| 2010-06 | ||
| In this article, I present an economist’s perspective on the TV industry and view it as a so-called two-sided market, with advertisers on the one side benefiting from the presence of TV viewers and TV viewers on the other side having a dislike for advertising on TV. I use this framework to discuss the likely future development of pay TV, in particular how a future increase in competition in the TV industry will affect the prevalence of pay TV over advertising-financed TV. | sv | |
| 10 | sv | |
| Nordicom Review 31 (2010) 1, pp. 115-123 | sv | |
| 978-91-86523-05-3 | ||
| http://hdl.handle.net/2077/37457 | ||
| eng | sv | |
| Nordic Council of Ministers, Nordicom | sv | |
| Nordicom Review | sv | |
| 1/2010 | sv | |
| TV industry | sv | |
| media financing | sv | |
| TV advertising | sv | |
| pay TV | sv | |
| DTTV | sv | |
| public broadcasting | sv | |
| The Television Industry as a Market of Attention | sv | |
| Text | sv | |
| article, peer reviewed scientific | sv |