The Television Industry as a Market of Attention
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Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Nordic Council of Ministers, Nordicom
Abstract
In this article, I present an economist’s perspective on the TV industry and view it as a
so-called two-sided market, with advertisers on the one side benefiting from the presence
of TV viewers and TV viewers on the other side having a dislike for advertising on TV. I
use this framework to discuss the likely future development of pay TV, in particular how
a future increase in competition in the TV industry will affect the prevalence of pay TV
over advertising-financed TV.
Description
Keywords
TV industry, media financing, TV advertising, pay TV, DTTV, public broadcasting
Citation
Nordicom Review 31 (2010) 1, pp. 115-123