Play, Pause, and Repeat: Understanding the consequences of excessive short video consumption on Swedish Male Adolescents

Abstract

This study investigates the consumption of short video content(shorts/reels) on social media (SM) platforms among Swedish male adolescents aged 16 to 18. Our research findings underscore that Fear of Missing Out (FOMO) serves as a potent activator behind SM engagement, often leading to addictive behaviors. Notably, adolescents heavily depend on SM for social connections and validation, raising pertinent concerns regarding its impact on their mental well-being and daily functioning. Short video consumption emerges as a coping mechanism for stress alleviation and an avenue for escaping the challenges of daily life. To delve deeper, we explore the ramifications of excessive short video consumption on the daily lives of Swedish male adolescents. By examining its effects on well-being, cognitive functioning, and social compassion, our study endeavors to shed light on the multifaceted challenges younger generations encounter in navigating the complexities of digital technology and social media (SM). Our analysis delves into FOMO, social comparison, validation-seeking behaviors, and escapism to unravel the intricate interplay between SM use and adolescent well-being. Grounded in theoretical frameworks such as Social Comparison Theory (SCT) (Festinger,1954) and Uses & Gratification (UGT) (Herzog, 1944), our research underscores the imperative of a nuanced understanding of adolescent behavior in the digital age (Andreassen et al., 2016; Andreassen et al., 2017; Andreassen & Pallesen, 2014). This comprehension is pivotal in mitigating the potential risks while harnessing the benefits of SM consumption. Ultimately, our study contributes to the ongoing discourse surrounding the impact of digital media on adolescents' daily experiences and well-being. By offering valuable insights for researchers, educators, and policymakers, we aim to pave the way for fostering healthier digital habits and enhancing the overall well-being of Swedish male adolescents.