Open Innovation Portals, Maximizing Submission through Quality and Volume Contributions

Abstract

Abstract As the environment for companies is being affected by numerous factors, the competitive landscape is becoming more and more fierce. One way for companies to stay flexible, and supporting the internal innovation capabilities is through an Open Innovation Portal. This qualitative case study tries to find what features that affect the volume and quality of contributions entering an Open innovation Portal. The features can be altered and used by a Portal owner in order to maximize both volume and quality of contributions. With the significant absence of academia within the subject, the theoretical framework is based on derived theories from similar environments. The result has identified 9 different features that can be used to overcome barriers, increase motivation and maximize quality of the submitted contributions. Further more, a theoretical model has been developed in order to describe what features affects what step in the submission process.