The Competitiveness of the Port of Gothenburg as an E-Business Distribution Centre in Scandinavia.

Abstract

The research is focused on the competitiveness of the Port of Gothenburg, as a future destination for online retailers, when investing in a new warehouse; emphasis is dedicated to those warehouses locate in ports area (port-centric logistics). Several topics are discussed in order to provide some fundamentals for a future e-retailer’s investment choice. The literature discussed focus on supply chain, general characteristics, the network planning, logistics strategies, and logistics factors related to the performance. A background in warehousing is provided, to better clarify several elements such as warehouse adoption, and appropriate location. Necessary elements affecting the facility location strategy. The maritime background where the major players are ports and shipping lines. Particular focus is placed on port operations, port efficiency, port services, port-centric activities, and the choice of shipping lines when calling a port. Certainly, some information about retailers and online retailers characteristics, represent some basic knowledges to provide. Several parameters are taken into consideration when retailers select e-consumers in the most profitable country. E-buyers characteristics are considered to identify the Scandinavian potential buyers. The thesis conclude specifying the country and the port that better satisfy (time-miles) the Scandinavian e-consumers.