A Strategic Direction for SKF in Japan

Abstract

Industries reflect changes in the environment they evolve with the rest of the society, or cease to exist as they become obsolete. That is why companies have to reinvent themselves, in order to keep their pace with evolution and development. Strategy facilitates the process of reinvention it determines the direction and focus an organization will eventually follow in order to assume its desired new shape. This thesis is examining the strategic direction of SKF Japan through Porter's five competitive forces and his framework for competitors' analysis. Other key topics covered in this analysis are bearing industry in Japan, SKF's main competitors, and the history and current position of SKF Japan.