Neutral ton eller mustigt språk? En kvalitativ textanalys av två specialreportrars rapportering om svininfluensan i två svenska morgontidningar 2009

Abstract

This bachelor thesis is a study of two Swedish newspapers reporting about the swine flu in 2009. The study covers all articles written by the medical reporters of Dagens Nyheter and Svenska Dagbladet and published during 2009. The aim has been to compare the articles, using a method of text analysis called ECA, Etnographic Content Analysis, with regard to journalistic ideals of impartiality and a non- biased reporting. The study shows how the idealistic norms of journalism were set aside and that the reporting changed over time.