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BPR in the Pharmaceutical Industry

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Title: BPR in the Pharmaceutical Industry
Authors: Simon, Kai Artur
Issue Date: 2003
University: Göteborg University. School of Business, Economics and Law
Extent: 185 pages
1322698 bytes
Publication type: Doctoral thesis
Series/Report no.: Gothenburg studies in Informatics, nr 26
Keywords: BPR
pharmaceutical industry
clinical R&D
Abstract: This thesis investigates the use of Business Process Reengineering (BPR) as a change approach in the Pharmaceutical Industry. The pharmaceutical industry is undergoing profound changes. New opportunities, e.g. in the field of bio-technology, price pressure from governments, insurances and through generic products have created a variety of dynamics in the industry. Today, pharma-companies are also closely monitored with regard to their R&D pipeline and their ability to execute efficient R&D proj... more
ISSN: 1651-8225
Appears in Collections:Doctoral Theses / Doktorsavhandlingar
Doctoral Theses from University of Gothenburg / Doktorsavhandlingar från Göteborgs universitet



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