|In the current competitive business environment, organizations face a formidable challenge in
attracting and retaining talented employees (Das & Baruah, 2013). Offering competitive
salaries, comprehensive benefits, and nurturing a supportive work environment are recognized
as essential factors that job seekers increasingly emphasize in organizations, whose work
culture aligns with their values (App et al., 2012; Choice, 2023).
This study examines the role of sustainability in employee attraction within Sweden, a nation
widely acknowledged for its strong commitment to sustainable practices (Government Offices
of Sweden, n.d.). It examines the extent to which sustainability is valued in comparison to other
organizational aspects, while also exploring the impact of diverse sustainability initiatives on
organizational attractiveness. The study reveals that while sustainability attains significant
value among the majority of respondents, factors such as salary and interpersonal dynamics
with colleagues may take precedence in decision-making processes. Notably, social
sustainability initiatives emerge as particularly appealing, emphasizing the significance of
organizational efforts in this field. Companies desiring to enhance their attractiveness as
employers can effectively accomplish this by communicating their sustainability initiatives and
integrating sustainable practices into their human resource management strategies.
By increasing knowledge in the field of sustainable employer branding, this study contributes
to the existing academic discourse and offers valuable insights for companies aiming to utilize
sustainability strategies for attracting and retaining talented employees. Additionally, the
findings in this study may have implications for companies operating in other countries aspiring
to adopt sustainable practices.
|Environmental Management/Uthålligt företagande 22/23:18
|sustainability, corporate sustainability, corporate social responsibility, sustainable employer branding, organizational attractiveness, sustainable human resource management, behavioral finance
|To what extent is sustainability valued when choosing a workplace?
|University of Gothenburg/Department of Business Administration
|Göteborgs universitet/Företagsekonomiska institutionen