Now showing items 1-2 of 2

    • Preferred Customer Status: Attractiveness in Buyer-Supplier Relationships 

      Palmqvist, Linus; Beddari, Helena (2014-12-12)
      The importance of acquiring preferred customer status with suppliers has risen over the past years, as the majority of innovations in high technological sectors today come from suppliers. Coupled with this is a shift of ...
    • Software-as-a-Service: strategizing for customer loyalty 

      Bern, Wilhelm; Hermansson, Johan (2017-07-06)
      Nowadays, almost all IT operations are cloud-based, and it is obviously reshaping the arena for the software service providers. Business customers expect great value-creating features, flexibility and customizable softwares ...