Browsing Student essays / Studentuppsatser by Subject "B2B relationships"
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Preferred Customer Status: Attractiveness in Buyer-Supplier Relationships
(2014-12-12)The importance of acquiring preferred customer status with suppliers has risen over the past years, as the majority of innovations in high technological sectors today come from suppliers. Coupled with this is a shift of ... -
Software-as-a-Service: strategizing for customer loyalty
(2017-07-06)Nowadays, almost all IT operations are cloud-based, and it is obviously reshaping the arena for the software service providers. Business customers expect great value-creating features, flexibility and customizable softwares ...