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The Willingness to Pay-Willingness to Accept Gap Revisited: The Role of Emotions and Moral Satisfaction
(2011-04)
While many earlier studies have found that people’s maximum willingness to pay for having a good is often substantially lower than their minimum willingness to accept not having it, more recent experimental evidence suggests ...
Emotions, Morality and Public Goods: The WTA-WTP Disparity Revisited
(2006)
Empirical evidence suggests that people’s maximum willingness to pay for having a good is often substantially lower than their minimum willingness to accept not having it, and that this discrepancy tends to be especially ...