Browsing School of Business, Economics and Law / Handelshögskolan by Author "Mankila, Merja"
Now showing items 1-4 of 4
-
Application of Price Bundling Strategies in Retail Banking in Europe
Mankila, Merja (2001)Application of price bundling strategies in retail banking in Europe is a report based on an empirical study of price bundling practices in Southern, Central and Northern Europe. The current report defines three core price ... -
Konsumentrörligheten på de finansiella marknaderna. En uppföljning åtta år senare
Mankila, Merja; Gamble, Amelie (Centrum för konsumtionsvetenskap, 2009)Föreliggande studie innebär en uppföljning av Konkurrensverket och Konsumentverkets rapport om konsumentrörligheten på de finansiella marknaderna från 2001. Konkurrensen inom den finansiella sektorn har varit föremål ... -
Konsumtionsrapporten 2008:upplaga 2
Mankila, Merja (Centrum för konsumtionsvetenskap, 2008) -
Price Bundling Theory Applied to Retail Banking
Mankila, Merja (1999)The current report presents a theoretical and empirical investigation of a pricing method called price bundling and its application in retail banking in Sweden and Finland. Price bundling was found to be an appropriate ...