THE INFLUENCE OF PARENTAL PERCEPTION ON EARLY CHILDHOOD EDUCATION CHOICES IN PAKISTAN
Aim: The purpose of this study was to analyse how parents’ decision making process of early childhood education choices in Pakistan is influenced by parental perceptions. Theory: The theoretical framework used for this study is Bronfenbrenner’s Ecological Systems Theory. Method: A qualitative design survey together with one to one interview of 8 parents of children aged 3-5 years enrolled in private and public ECE programs was used to answer four research questions on parents’ decision making for ECE selection. Results: The study revealed that Pakistani parents relied on personal priorities such as socio-economic as well as educational backgrounds, traditional views and expectations which influenced their decision-making process. Even though parents considered information from multiple sources they haphazardly ordered quality indicators without regard for the influence of any quality compromising indicator on their child’s development.
early childhood care
early childhood placement
early childhood education