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The power of brand experience design on sustainable brand image A qualitative study investigating the brand experience design of ZYN and white snus from a consumer perspective, and further investigate sustainabilization in this context

dc.contributor.authorJohansson, Jessica
dc.contributor.authorIwanow, Thea
dc.date.accessioned2022-02-16T12:01:07Z
dc.date.available2022-02-16T12:01:07Z
dc.date.issued2022-02-16
dc.identifier.urihttp://hdl.handle.net/2077/70689
dc.language.isoengsv
dc.titleThe power of brand experience design on sustainable brand image A qualitative study investigating the brand experience design of ZYN and white snus from a consumer perspective, and further investigate sustainabilization in this contextsv
dc.typeText
dc.setspec.uppsokSocialBehaviourLaw
dc.type.uppsokM2
dc.contributor.departmentUniversity of Gothenburg/Department of Business Administrationeng
dc.contributor.departmentGöteborgs universitet/Företagsekonomiska institutionenswe
dc.type.degreeStudent essay


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