Organisationers innovativa lösningar och samarbeten för att fortsätta kunna bedriva sina verksamheter under Covid-19-pandemin. En kvalitativ studie

Abstract

Organizations whose activities are affected by the restriction laws due to covid-19 spreading, lose a large part of their incomes. It's not about circumventing the restrictions, it's about innovative solutions that allow them to continue to run their business and create value for customers without risking the spread of covid-19. The purpose of this essay is to see what innovative solutions companies have implemented to continue their business and what characterizes these solutions. The thesis applies a qualitative method to answer the purpose of the study. Our cases will be analyzed based on Sarasvathy five principles for effectuation. Companies and people who have been selected for this thesis are: UFC, NBA, English National Opera, Berliner Ensemble, Fringe Festival, SOCAN, Ikea, Hotel and restaurant, Kjell & Company and Circle K, Kevin Hart, David Dobrik, Göteborgs Filmfestival and a Drive- in-cinema. What we can generally see in the companies we present is that they only invest or make investments with funds that they can afford to lose, regardless of their size, turnover, ability, etc., so the organizations in relation to themselves have required small investments.