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“THE GOOD, THE BAD AND THE UGLY” The Ethnographic Content Analysis of the Negative Political Ads in the Post-Soviet Hybrid Democracy


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Title: “THE GOOD, THE BAD AND THE UGLY” The Ethnographic Content Analysis of the Negative Political Ads in the Post-Soviet Hybrid Democracy
Authors: Samkharadze, Tamar
Issue Date: 13-Sep-2021
Degree: Student essay
Series/Report no.: Masteruppsatser
MS48
Keywords: Negative Campaigning
Attack ads
Post-Soviet
Hybrid democracy
Personalization of Politics
Ethnographic Content Analysis
Abstract: Research in field negative campaigning has demonstrated an anglophone nature. Little is known about strategies of negativity beyond American and the Western European scope. Purpose of this paper is to investigate types of negative ads produced by political parties in post-Soviet, hybrid democracy and determine if well-established findings and theories of negativity can be used to explain dynamics of the negativity in multi-party political system, where political parties as a democratic instituti... more
URI: http://hdl.handle.net/2077/69600
Appears in Collections:Masteruppsatser

 

 

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