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ORDINARY PEOPLE LEADING EXTRAORDINARY LIVES The Personalization of Politics on Swedish Party Leaders’ Instagram


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Title: ORDINARY PEOPLE LEADING EXTRAORDINARY LIVES The Personalization of Politics on Swedish Party Leaders’ Instagram
Authors: Mossberg, Christian
Issue Date: 13-Sep-2021
Degree: Student essay
Series/Report no.: Masteruppsatser
MS47
Keywords: Media
Privatization
Individualization
Party Leader
Abstract: The results showed that personalization was an integral part of how Instagram was used. The two main dimensions of personalization, individualization and privatization, proposed by Van Aelst, Sheafer and Stanyer, could be found in the respondents’ answers about how their respective party leader’s account was managed. This establishes that the dimensions of personalization are present to a large degree. that the results point to Instagram not only being a personalized arena if one conceives of it... more
URI: http://hdl.handle.net/2077/69599
Appears in Collections:Masteruppsatser

 

 

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