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The Customer Journey of Electric Vehicles in The South Korean Market


Please use this identifier to cite or link to this item: http://hdl.handle.net/2077/68732

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Title: The Customer Journey of Electric Vehicles in The South Korean Market
Authors: Back, Johanna
Svensson, Olivia
Weiler, Pauline
Issue Date: 23-Jun-2021
Degree: Master 2-years
Series/Report no.: Master Degree Project
2021:111
Keywords: Electric Vehicles
Customer Journey
South Korea
Touch Points
Abstract: The customer journey is a complex phenomenon which consists of numerous touch points. The customer journey is not only constructed through touch points but also by the level of involvement that the journey is characterized by. Thus, the customer journey could be designed and characterized by different touch points depending on the level of involvement but also the specific market. This research aims to discover the design of the customer journey and its integrated touch points of electric vehic... more
Description: MSc in Marketing and Consumption
URI: http://hdl.handle.net/2077/68732
Appears in Collections:Master theses

 

 

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