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Green City Branding – How people respond to the built environment

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Title: Green City Branding – How people respond to the built environment
Authors: Olsson, Peter
Issue Date: 23-Jun-2020
Degree: Master 2-years
Series/Report no.: Master Degree Project
Abstract: In the last decades, places such as cities, regions and nations have become active participants in the global competitive economy. They now operate in a global marketplace, competing with other places all over the world for tourists, investors, residents and workforce. As places use marketing strategies and practices to gain reputation and competitive advantage, city branding has become invaluable for cities around the world. Simultaneously, environmental awareness grows, leading to ideas about ... more
Description: MSc in Marketing and Consumption
Appears in Collections:Master theses



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