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Skinny white bitches: Female sexual agency in contemporary advertising


Please use this identifier to cite or link to this item: http://hdl.handle.net/2077/64085

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Title: Skinny white bitches: Female sexual agency in contemporary advertising
Authors: Balog, Irina
E-mail: irina.balog@handels.gu.se
Issue Date: 5-Jun-2020
University: Göteborgs universitet. Handelshögskolan
Institution: Department of Business Administration ; Företagsekonomiska institutionen
Date of Defence: 2020-09-04
Disputation: Fredagen den 4 September 2020, kl.13, SEB-salen Handelshögskolan, Vasagatan 1 Göteborg
Degree: Doctor of Philosophy
Publication type: Doctoral thesis
Keywords: Marketing
Advertising
Feminism
Gender
Female sexual agency
Midriff
Empowerment
Sexual Subjectification
Normativity
Male gaze
Discourse
Abstract: ABSTRACT This is a story about female representations in contemporary advertising. Following up on Rosalind Gill’s (2003; 2007; 2008) critical discussions on the shift in contemporary advertising from the sexual object to the sexual subject, this endeavour is about examining female sexual agency through updated versions of the midriff by including feminist consumer responses. The aim is to add to the existing literature as well as to expand our current understanding of the notion female sexua... more
URI: http://hdl.handle.net/2077/64085
Appears in Collections:Doctoral Theses from University of Gothenburg / Doktorsavhandlingar från Göteborgs universitet
Doctoral Theses / Doktorsavhandlingar Företagsekonomiska institutionen

 

 

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