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ATT SE VÄRLDEN I ETT DANSANDE K En multimodal socialsemiotisk analys av Kungsbacka Teaters profil


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Title: ATT SE VÄRLDEN I ETT DANSANDE K En multimodal socialsemiotisk analys av Kungsbacka Teaters profil
Authors: Arvidsson, Pauliina
Issue Date: 6-Sep-2019
Degree: Student essay
Publication type: H2
Keywords: Social semiotics
multimodality
brand
corporate identity
public sector
Abstract: To examine the semiotic resources that constitute the multimodal corporate identity of Kungsbacka Theater, specifically as expressed as signs in three examples: the front page and the first spread of the theater program for spring 2019 as well as the homepage of the theater’s website. The study finds that, in the examples analyzed, the signs are primarily expressed through the modes of shape, color, typography, writing and moving image. Aspects of materiality and digital interactivity are also... more
URI: http://hdl.handle.net/2077/61746
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