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AD WARS Digital Challenges for Ad-Financed News Media in the Nordic Countries

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Title: AD WARS Digital Challenges for Ad-Financed News Media in the Nordic Countries
Authors: Ohlsson, Jonas
Editors: Facht, Ulrika
Issue Date: May-2017
Extent: 234
Publication type: book
Publisher: Nordicom
Organization: Nordicom
Series/Report no.: Nordic Media Trends
Keywords: advertising platforms
The Nordic Advertising Markets
Abstract: Digitalisation has changed how we communicate with one another, how we search for information, how we use media and, not least, how media are financed. This report focuses on media financing, specifically the portion of financing that comes from advertisers. Global companies such as Google and Facebook are increasingly chal¬lenging domestic media companies’ position in their national advertising markets. The growing influence of foreign advertising platforms is an expression of a more far-reachi... more
ISBN: 978-91-87957-61-1
Description: Ad Wars builds on a rich empirical dataset from Denmark, Finland, Iceland, Norway, and Sweden, which includes both industry statistics and interviews with a large number of actors on and around the Nordic advertising markets. The study has been commissioned and financed by the Nordic Council of Ministers and the Norwegian Ministry of Culture. The data collection and the analysis have been conducted by Jonas Ohlsson and Ulrika Facht at Nordicom
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