| dc.contributor.author | Malmborg, Rasmus | |
| dc.contributor.author | Wittboldt- Sjögren, Walther | |
| dc.date.accessioned | 2018-02-01T14:18:05Z | |
| dc.date.available | 2018-02-01T14:18:05Z | |
| dc.date.issued | 2018-02-01 | |
| dc.identifier.uri | http://hdl.handle.net/2077/55179 | |
| dc.language.iso | swe | sv |
| dc.title | Celebrity Endorsements effekt på glokaliseringsstrategi En fallstudie på Volvo Cars kampanj: Made by Sweden | sv |
| dc.type | Text | |
| dc.setspec.uppsok | SocialBehaviourLaw | |
| dc.type.uppsok | M2 | |
| dc.contributor.department | University of Gothenburg/Department of Business Administration | eng |
| dc.contributor.department | Göteborgs universitet/Företagsekonomiska institutionen | swe |
| dc.type.degree | Student essay | |
