ANALYZING THE MEDIA IMAGE OF ANGERED, A SWEDISH SUBURB Combined quantitative content analysis and critical discourse analysis.
Abstract Uppsats/Examensarbete: 15 hp Program och/eller kurs: Medie- och kommunikationsvetenskap Nivå: Grundnivå Termin/år: Vårtermin 2017 Handledare: Gustav Persson Kursansvarig: Malin Sveningsson Sidantal: 33 Antal ord: 13 920 Nyckelord: media image, Angered, suburb, CDA, marginalization Purpose: The purpose of the research is to examine the media image of Angered, a suburb of Gothenburg, when it comes to the matters covered and the actors presented in the news reporting of three local newspapers during the first week of each month from January 2015 to December 2016. Theory: Critical Discourse Analysis Agenda Setting Methods: Quantitative Content Analysis Critical Discourse Analysis Material: Total of 99 news articles collected from Göteborgs-Posten, GT and GöteborgDirekt Resultat: The main result of the research shows that the media image of Angered is one-sided. Hard news, such as crime and social issues, are dominating. When it comes to representing different actors a police discourse is dominating, meaning the authorities have the power over others and over knowledge. Representation of any other actors in the news articles is relatively narrow.