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Managing Service Innovation in an Increasingly Digitalized World - “It's more than just picking the low hanging fruits”


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Title: Managing Service Innovation in an Increasingly Digitalized World - “It's more than just picking the low hanging fruits”
Authors: Löfgren, Johanna
Skoogh, Jennifer
Issue Date: 14-Sep-2017
Degree: Master 2-years
Series/Report no.: Master Degree Project
2017:66
Keywords: Service Innovation
Digitalization
More Innovative Service Projects
Service Development Process
Agile Working Method
Abstract: The ability to manage service innovation has become more important than ever for organizations in order to stay competitive. One of the prominent drivers for this increased focus on service innovation, is the digitalization phenomenon. Thus, the digitalization implies greater pressure on organizations to deliver more value adding and customized service offerings than ever before. Evidently, a major shift has occurred from a strict product innovation focus to a greater focus on service innovation... more
Description: MSc in Innovation and Industrial Management
URI: http://hdl.handle.net/2077/53742
Appears in Collections:Master theses

 

 

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