Network-Dominant Logic: A Discourse Analysis on the Changing Perception of Value Creation
Abstract
This article seeks to understand how digital transformation has changed the
perception on value creation from an actor-to-actor perspective. The chosen methodological
approach is a discourse analysis with the intention to increase knowledge about how value
creation is spoken of in practice. We identify two main discourses that capture the common
language on value creation within the digital business industry. After elaborating on each of
these discourses, a proposed extension to the Service-Dominant Logic was presented -
Network-Dominant Logic. Lastly, we offer directions on future research and practical
implications.
Degree
Master 2-years
Collections
View/ Open
Date
2017-07-04Author
Batkovic, Antonija
Gunnarsson, Isabel
Keywords
Value Creation
Digital Transformation
GoodsDominant Logic
Service-Dominant
Logic
Network-Dominant Logic
Control points
Value Networks
A2A
Series/Report no.
Master Degree Prject
2017:171
Language
eng