Välkommen till blocket.se/bostad... om du är rökfri, djurfri och inte har betalningsanmärkningar. En studie av representationer på den privata hyresmarknaden

Abstract

This study focuses on the ads where individuals rent apartments on blocket.se/bostad. The aim is to examine the representations from an intersectional perspective. The study using critical discourse analysis as a method linked with the theoretical basis of intersectionality, Stuart Hall's representation theory and Pierre Bourdieu's theorys on capital. Ads that is uploaded by individual persons on blocket.se/bostad constitute the material of the study. Discourses shown up involving the property description and tenant qualities and criteria.They also concern the tenant's background and appearance. By putting discourses in a social practice through the study of theoretical basis shown by the results that the ads are similar and based on the same discourse regimes consumed interdiscursivity. The representations is understood from the theory of capital highly valued on blocket.se/bostad. The one who is represented shows clearly by examining who is not represented. The results are discussed on the basis that there is a structural discrimination that affects the way in which people choose to represent themselves.