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Social Marketing through Events

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Title: Social Marketing through Events
Authors: Jutbring, Henrik
Issue Date: 19-May-2017
University: Göteborgs universitet. Handelshögskolan
Institution: Department of Business Administration ; Företagsekonomiska institutionen
Parts of work: Adolfsson, P., Jutbring, H., & Lundberg, E. (2016). Objectives, objects, and objectivity: On practitioner–academic collaboration in tourism and leisure research. Loisir et Société / Society and Leisure, 1- 18. doi:10.1080/07053436.2016.1198597 Jutbring, H. (2014). Encoding destination messages in media coverage of an international event: A case study of the European athletics indoor championships. Journal of Destination Marketing & Management, 3(1), 29-36. doi:10.1016/j.jdmm.2013.12.004 Jutbring, H. (2016). Festivals framed as unequal: Piggybacking events to advance gender equality. Annals of Leisure Research, 1-19. doi:10.1080/11745398.2016.1175953 Andersson, T. D., Jutbring, H., & Lundberg, E. (2013). When a music festival goes veggie. International Journal of Event and Festival Management, 4(3), 224-235. doi:10.1108/IJEFM-06-2013-0015 Jutbring, H. (2017). Social marketing through a music festival: Perceived value by festival visitors that reduced meat consumption. Submitted to Journal of Social Marketing
Date of Defence: 2017-06-09
Disputation: Fredagen den 9 juni 2017, kl. 13.00, CG-salen, Handelshögskolan, Vasagatan 1
Degree: Doctor of Philosophy
Publication type: Doctoral thesis
Keywords: Social marknadsföring, Evenemang, Beteendeförändring, Konsumentupplevelser, Publicitet, Framing theory
Social marketing, Events, Behaviour change, Consumer experience, Publicity, Framing theory
Abstract: In today’s society, events are used as a mens to achieve a variety of goals, including increased tourism and economic improvement. Events also offer opportunities for communication, both through the visitor experience and through the publicity that is generated. In this line of research, an emerging perspective on events as catalysts of behaviour change has increasingly been addressed by event scholars and is the focus of this thesis. Within the marketing discipline, one field that involves... more
ISBN: 978-91-88623-00-3
Appears in Collections:Doctoral Theses from University of Gothenburg / Doktorsavhandlingar från Göteborgs universitet
Doctoral Theses / Doktorsavhandlingar Företagsekonomiska institutionen



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