The complexity of Labour Market Programmes - A case study in the retail sector

Abstract

Problematization: Previous studies have mainly focused on the long-term effects of youth unemployment and the effects of labour market programmes (hereby referred to as LMP) as well as comparisons between different types of LMPs, predominantly on macro-economic level. There is therefor a lack of knowledge of the experience of being a participant of a LMP. Additionally, little has been explored in an organizational context. Furthermore, there is a need for more knowledge on different solutions to the overall high rate of youth unemployment in society. Purpose: The purpose of this study is to explore what factors motivate organizations and individuals to participate in LMPs. Moreover, the study aims to identify and explore possible obstacles that might prevent secure developments of LMP implementation in the retail labour market. Methodology: The research was performed using a qualitative case study, and data was conducted through semi-structured interviews and later analysed by using a deductive content analysis. Results: The trainees perceive their employment as an alternative for higher education and as a chance for personal as well as social development, and as an opportunity to learn specific skills. The supervisors personal preferences for participating was the willingness to teach, manage and shape the trainee to fit their specific workplace, and an engagement in the next generation. The main reason for Axfood to participate consists mainly of the component that the LMP can be seen as a way for the company to attract, retain and develop talented employees. The main obstacles for poor implementation of the LMP were found to be the vague employer brand of the retail market and the limited criteria for participating as a trainee. Further, the results suggest a tendency for the company to try and find “the right candidate”, although the desired features of that candidate do not match the existing criteria for participation.