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Den ofrivilliga lyssnaren - möten med butiksmusik


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Title: Den ofrivilliga lyssnaren - möten med butiksmusik
Authors: Stenbäck, Olle
E-mail: olle.stenback@gu.se
Issue Date: 26-Aug-2016
University: Göteborgs universitet. Humanistiska fakulteten
University of Gothenburg. Faculty of Arts
Institution: Department of Cultural Sciences ; Institutionen för kulturvetenskaper
Date of Defence: 2016-09-16
Disputation: Fredagen den 16 september 2016, kl 13:30, sal Vasa B, Vera Sandbergs Allé 8
Degree: Doctor of Philosophy
Publication type: Doctoral thesis
Keywords: Etnologi
Musiketnologi
Butiksmusik
Muzak
Affekt
Lyssnarperspektiv
Konsumentroller
Etnografi
Lyssnande
Ljudlandskap
Affektiva nätverk
Marknadsföring
Kulturanalys
Upplevelseekonomi
Fenomenologi
Soundscape
Abstract: The aim of this dissertation is to explore potential customer’s encounters with the phenomena of in-store music. The area chosen for the study is the core shopping district of Gothenburg, Sweden, known as Inom Vallgraven (“within the moat”). The material for the study consists of 12 in-depth interviews with persons in the ages 27 to 71, as well as a digital enquiry with approximately 120 replies. Today, in-store music is a highly ranked aesthetical component for stores and shops worldwide. Insto... more
ISBN: 978-91-975353-8-0
URI: http://hdl.handle.net/2077/41769
Appears in Collections:Doctoral Theses from University of Gothenburg / Doktorsavhandlingar från Göteborgs universitet
Doctoral Theses / Doktorsavhandlingar Institutionen för kulturvetenskaper

 

 

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