GUPEA >
University Administration / Gemensamma förvaltningen >
Nordicom >
Books / Böcker >

The Mediatized Zlatan, Made by Sweden:An Immigrant’s Path from Provincial Otherness


Please use this identifier to cite or link to this item: http://hdl.handle.net/2077/40877

Files in This Item:

File Description SizeFormat
gupea_2077_40877_1.pdfpdf258KbAdobe PDF
View/Open
Title: The Mediatized Zlatan, Made by Sweden:An Immigrant’s Path from Provincial Otherness
Authors: Sarrimo, Cristine
Editors: Wadbring, Ingela
Issue Date: 21-Oct-2015
Extent: 13
Publication type: article, peer reviewed scientific
Publisher: Nordic Council of Ministers, Nordicom
Organization: Nordicom
Citation: Nordicom Review 36 (2015) 2, pp. 3-15
Series/Report no.: Nordicom Review
36 (2015) 2
Keywords: mediatization
autobiography
class
celebrity
emotion
Abstract: using the reception and marketing of the footballer’s life story and autobiography as its main case. It is shown that the construction of a myth such as Ibrahimović transcends the materiality of the book as well as geographical, vernacular and media boundaries, as it is constituted as content in a digital network that produces signification. This ‘Zlatan content’ is framed by national Swedish values and a traditional Western myth of individual masculine excellence. It is also marked by emot... more
ISBN: 978-91-87957-18-5
Related work: DOI: 10.1515/nor-2015-0013
URI: http://hdl.handle.net/2077/40877
Appears in Collections:Books / Böcker

 

 

© Göteborgs universitet 2011