Popularizing the Internet:Traveling Companions Supporting the Good News
In popular science and technology writing, “boosterism” is prominent. Writers overwhelmingly describe science and technology in enthusiastic terms, thereby promoting the deficit or Public Appreciation of Science and Technology model (PAST). A crucial aspect of the PAST model is its pro-innovation bias: writers enroll chaperones in the texts, such as spokespersons, users, celebrities, witnesses, experts, and authorities, to support their claims. Both “boosterism” and pro-innovation bias constrain the public’s critical understanding of science and technology. This study includes a detailed exploration of pro-innovation bias in the popularization of the Internet in the Norwegian press and how journalists use chaperones to support their claims. The author demonstrates that, in popularizing the Internet, proinnovation bias manifests several other biases, such as individual-praise, pro-technology, individual-blame, technology-blame, and source biases.
Nordic Council of Ministers, Nordicom
science and technology communication
article, peer reviewed scientific