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A marketing design approach to destination development

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Title: A marketing design approach to destination development
Authors: Jernsand, Eva Maria
Issue Date: 17-Oct-2014
Extent: 96
Publication type: licentiate thesis
Publisher: Göteborgs universitet
Organization: Företagsekonomiska institutionen, Box 610, 405 30 Göteborg
Keywords: destination development
place branding
participatory design
experience innovation
Appears in Collections:Licentiat Theses / Licentiatavhandlingar



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