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Browsing Books / Böcker by Subject "electoral advertising"

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    • Advertising for Europe TV Ads During the 2009 European Election Campaign in Four Countries 

      Holtz-Bacha, Christina; Johansson, Bengt; Leidenberger, Jacob; Maarek, Philippe J; Merkle, Susanne (Nordic Council of Ministers, Nordicom, 2012-12)
      This study analyzes and compares party ads that were broadcast on television during the 2009 European Election campaign in France, Germany, Sweden and the UK. Even though electoral TV ads have never reached the same ...