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GENDER-STEREOTYPES, FOOD AND ADVERTISING. An Analysis of Gender-role Portrayal and Gendered Language in Japanese Video Commercials
(2020-06-09)
This thesis aims to investigate Japanese gender stereotypes through the analysis of gender role portrayals in video commercials of the product category food and cooking, as well as by observing the use of gender specific ...
A WORLD OF RICE AND GODS: WHERE WHITE GRAINS SYMBOLIZE WEALTH. A study of Japanese game localization and crosscultural translation
(2021-06-15)
Studies of Japanese translation are a common topic, and with good reason. There is extensive material
to work with, and the vast differences between Japanese and many other languages creates translation
challenges of ...
Intercultural communication between Arabic speakers in Sweden as a microculture and the Swedish health care system as a macroculture in the context of healthcare
(2021-02-03)
This study aims to investigate the communication between Arabic speakers in Sweden as a microculture and the Swedish health care system as a macroculture in the context of healthcare. The study has both a qualitative and ...
FOOD COMMERCIALS AND GENDER. A Comparative Analysis of Gender-role Portrayal in Swedish and Japanese Food Commercials
(2021-06-15)
The aim of this thesis is to investigate Swedish gender role stereotypes in advertising by analysing 82 different Swedish video commercials of the product category food and cooking and then conducting a cross-cultural ...
VIDEOS OF WORSHIP. A multimodal critical discourse analysis of Xi Jinping’s ideology and its recontextualisation in propagandistic music videos
(2020-04-03)
År 2012 och 2013 tog Xi Jinping över ledarrollerna för Kinas Kommunistparti, den Centrala
Militärkommissionen och Folkrepubliken Kina. Detta maktskifte påbörjade en centralisering
av den makt som sedan Deng Xiaopings tid ...