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GENDER-STEREOTYPES, FOOD AND ADVERTISING. An Analysis of Gender-role Portrayal and Gendered Language in Japanese Video Commercials
(2020-06-09)
This thesis aims to investigate Japanese gender stereotypes through the analysis of gender role portrayals in video commercials of the product category food and cooking, as well as by observing the use of gender specific ...
FOOD COMMERCIALS AND GENDER. A Comparative Analysis of Gender-role Portrayal in Swedish and Japanese Food Commercials
(2021-06-15)
The aim of this thesis is to investigate Swedish gender role stereotypes in advertising by analysing 82 different Swedish video commercials of the product category food and cooking and then conducting a cross-cultural ...