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Online communication within host volunteer tourism

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gupea_2077_31498_1.pdfMaster of Communication Thesis1887KbAdobe PDF
Title: Online communication within host volunteer tourism
Other Titles: The case of the Global Greeter network
Authors: Hanberger, Karin
Issue Date: 22-Nov-2012
Degree: Master theses
Series/Report no.: 2012
Keywords: Online Communication
Non-profit tourism organizations
Electronic word-of mouth
Tourism destination image
Cultural Tourism
Host Volunteer tourism
Online Social Networking
Global Greeter Network
Greeter Programs
Destination marketing
Abstract: What is the Global Greeter Network and what do they do? Global Greeter Network (GGN) is a voluntary association of independent Greeter programs. Greeter programs aspire to provide a personal and diverse image of the destination by matching visitors with local volunteers (called Greeters) for informal rendezvous “off the beaten tourist path”, for free. Greeter programs are a type of volunteer tourism called host volunteer tourism that refers to individuals who volunteer to provide tourism servic... more
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